Month: April 2016

Search Engine Optimization – It is a process which affects a visibility of websites on the webpage in search engines, natural or unpaid organic search result.

Type of SEO –

We use two types of search engine optimization –

OFF Page SEO – In which we advertise on other websites through link button. The aim of this type is traffic & advertisement. We have to create links on other websites.

We make links through various kind of OFF Page activities, which are as follows-

  • Directory Submission
  • Bookmark Submission
  • Article Submission
  • Blog creation & posting
  • Blog Commenting
  • Press Release Submission
  • Forum Posting
  • Classified Ads Posting
  • Profile Creation
  • Local Business Listing
  • RSS Submission
  • Bookmark Syndication
  • Link Wheel Creation
  • Guest Blogging or Guest Posting
  • ON Page SEO – In which we make changes in our websites though Title & Meta.

We use various activities in ON Page also, which are as follows-

  • Title Tag
  • Meta Tag
  • Heading Tag
  • Alt Tag (For Image Indexing)
  • Keyword Density
  • Keyword Proximity
  • Keyword Prominence
  • Anchor Tag (Link Title Optimization)
  • Keywords Research
  • OG Tag (Facebook Authentication Protocol )
  • Twitter Cards
  • GEO-Tag (Location Based Tag)
  • Google Analytics
  • Google Webmaster
  • Sitemaps (XML, HTML, TXT)
  • Robots File
  • WWW Redirection
  • Index Page Redirection
  • Broken link or Dead link Optimization 

SEO Techniques –

As per the Google webmaster guidelines, we use three types of SEO techniques- 

  • White Hat SEO –

This technique strictly follow the webmaster’s guidelines. This access to search rules work done.

  • Black Hat SEO –

This technique does not follow the webmaster’s guidelines. Access to search engine work is not done. In which we use a lot of black hat techniques like Buying link, Link exchange, Reciprocal links, Cloaking, Hidden text etc.

  • Grey Hat SEO –

The mixture of black hat and white hat is called a grey hat SEO. Normally SEO experts are used grey hat SEO to get the highest ranking of the keywords.

 

Internet marketing or digital marketing is a kind of term which helps you to grow your Business across the globe. With the help of digital marketing, we can easily communicate with people related to that Business.

So if you want to grow your business, if you want to get ideas or communicate among of people or group of people and also if you want to get maximum of traffic or visitors on your Website/Business, go through with Internet marketing.

Parts of Internet Marketing–

Everyone knows that Internet marketing covers a lot of areas all over the world. This include –

  • SEO (Search Engine Optimization) – helps to get the highest ranking in SERP’s (Search Engine Result Page).
  • SMM (Social Media Marketing) – helps to get website traffic or attention through various kind of social media sites like Facebook, Google Plus, Twitter, LinkedIn, Instagram, Mix, Tumblr etc.
  • SMO (Social Media Optimization) – is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
  • SEM (Search Engine Marketing) – help to get paid or free click on your website’s keywords through PPC (Pay Per Click).
  • Email Marketing – helps to get email’s database and send it to related clients through the server. It also helps to send bulk emails.
  • Affiliate Marketing – helps to earn commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make.
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